Is your website costing you leads? Do you know? Are you sure?

If you have a website that was built more than three years ago, you are probably losing more leads than realize. Why? Because people are visual and not very patient in the wonderful world of technology and technology changes very quickly.

So if your website doesn’t have the latest design components, tools, and features, and it isn’t visually appealing and easy to understand and navigate, guess what? Your site visitors will automatically click away from your website and find another one that is.

Why Your Website Must Be Redesigned Every Few Years

Your website is a direct reflection of your company. It’s often the first thing your potential customers see and what they use to determine whether or not you are reputable and if your products and services are going to be of the quality and caliber they’re looking for.

You might have the best products in the industry, but if your website looks like something from the 90s or worse, then you are losing customers to your competition who understand this principle and use the most current technology to their advantage.

The Psychological Component Behind Any Given Website

The human brain is a roadmap that gives direction to everything we do. So how well your website taps into a person’s brain will determine whether or not your site is successful and an asset to your company rather than a liability.

Here are the psychological design features that directly influence how people will respond to your website.

1. Layout

Things to consider are the reading patterns of each page, white space and visual breaks, minimalist design, and how the content is organized.

2. Colors

Different colors evoke different emotions in the human brain. Therefore, if you’re not using the proper colors for your demographic and your particular goals, you could be doing more harm than good. For example, a building materials website that markets green building technologies should have a color scheme that utilizes green and other refreshing colors to reflect that.

3. Fonts

Using the proper fonts for your website is critical. The type of font you use will determine how your website is perceived and how easy it is to read. For example, Comic Sans is a childlike font that should not be used for business purposes.

4. Trust Builders

Each page should have a clear purpose. Your site should prominently show features that legitimize security protection through a third party, as well as easy-to-find contact information, etc.

5. Emotional Triggers

Using relevant images and emotion provoking content will touch the heart and encourage people to share. Display ratings and endorsements as social proof of your legitimacy and authority.

6. Behavior Control

This is achieved by offering consistency throughout your site, dictated by common sense. This includes navigation with the proper hierarchy, appropriate patterns and colors, and positive reinforcement to manipulate the brain into certain behaviors to prompt the user to take action and receive a reward.

How To Determine If Your Website Needs To Be Redesigned

Here are some of the red flags that could indicate your website is in critical need of a redesign.

  • If it has been longer than three years since your last redesign.
  • Your website isn’t mobile friendly. A majority of the population perform their web searches from a mobile device.
  • Corny or too-clever site names. This generally causes confusion.
  • Cluttered website layout and/or design. These make a website hard to read, understand, and navigate.
  • Nonsensical navigation. This confuses the visitor and makes it hard for them to find the information they need.
  • A visually unappealing or boring web design.
  • Pop-up ads that distract your visitors from what you ultimately want them to read or do.
  • Slow website loading times. People are impatient and don’t want to wait.
  • Fonts that are too small. The ideal font is 14 pt., anything smaller could be hard for some people to read.
  • Too much text. Big blocks of text are hard to read and should be broken up into smaller chunks that are sprinkled with pictures, graphics, and/or video.
  • Search functions that don’t work well. A search function won’t do your visitors any good if they can’t find what they’re looking for when using it.

What’s Next?

If your website has gone three years or more without being redesigned, it’s in your best interest to have it redesigned immediately! Your website is, for most of your visitors, the first impression they will have of your business. So if they see an outdated, visually unappealing, or hard-to-use website, they will have the impression that you can’t maintain a modern, professional looking website. This reflects poorly on your business and can lead prospective customers to assume that your products and/or services probably aren’t up-to-date either.


SEO and SEM working together

Online marketing is absolutely necessary for any entrepreneur or business these days. Whether it’s social media, organic SEO content, or PPC campaigns, you need that extra exposure to the multitudes.

Maybe you’ve got a killer organic SEO content marketing strategy. If so, kudos to you. Or perhaps you are nailing it when it comes to PPC campaigns! If so, yay!

Both are highly effective at getting your product or services in front of more people.

Are PPC and SEO compatible?

Now, you may think that PPC and SEO are not compatible, but this is not necessarily true. PPC needs SEO in a good way AND organic SEO content marketing can lend some useful data to PPC campaigns.

It’s a win-win, for sure.

Today let’s go over some of the benefits that you can gain by using both PPC and SEO at the same time.

1. Better exposure on search engine results pages

One of the greatest benefits of joining up your SEO and PPC efforts is that you’ll get better exposure on the search engine result pages. Both paid search results and organic search results are certainly helpful in bringing more traffic to your site, so you want to be sure that you don’t skimp here.

For example, let’s say your business ranks in the top 3 in the organic search results. That’s wonderful! Now, you may be tempted to skip the PPC efforts because you’re already ranked, but keep in mind that if your company also shows up in the paid results, you’re not only looking like you’re a serious contender in your niche, but you also get double the exposure on the page.

This means more people seeing your business name or product!

2. You’ll have keyword data for both

When you run both PPC and organic content campaigns, you may have more data to analyze, but that data will give you excellent PPC keywords and organic keywords to work with. As such, you’ll be able to figure out what keywords are getting you the best conversion rate. Then, when you nail down the specific keywords, use them to optimize your overall strategy.

3. Implement site search data on your website

When it comes to PPC advertising, you want to get into your customers head. You want to know what keywords specifically they’re searching for. If you implement site search on your website, you can then analyze what exactly people are searching for. Then, this can give you the insight you need when it comes to which keywords to use for your paid marketing campaigns.

4. Your highest PPC ad conversion

What’s your best paid advertising campaign? What are the keywords responsible for it working so well? When you determine this, it’ll help your organic content strategy immensely. You’ll then be able to create specific title tags, meta descriptions, and content that you want to rank organically for.

5. The social media landscape

When you use PPC as part of your social media marketing, the data of that you collect can help you create a brilliant SEO strategy. Whether you use Facebook, YouTube, Instagram, or LinkedIn marketing, you’ll be able to specify exactly what your demographics are. The data that you receive from the social media landscape can certainly help with your organic content SEO strategy.

6. Test keywords out

If you have an organic content strategy, then most likely you have organic keywords that you’re using. It will help you to test those organic key words with PPC and see what your conversion rates are. You’ll find out in a quick minute whether those organic keywords are actually as effective as you think they are using paid marketing.

If they’re not working you can change things up. This is the beauty of testing things out with PPC. You will forever be testing, tweaking, and changing things up here and there to keep your business in front of the masses.

PPC makes your business smart

Ok, well your business is probably already smart, but using data acquired through PPC campaigns will help you makes better SEO strategies. As you probably know, some of your main keywords are already winning Google’s favor, and most likely they’re going to stay there for a while. Competing with the big wigs can be rough, so instead of optimizing for that dream of landing on the first page of Google results, start trying for the next most relevant keywords that you have a better shot at getting ranked.

You don’t want to waste months wasting time on keywords that you’re not going to rank for. Potential is great, but let’s be realistic. Start optimizing for the keywords that are not as popular with the big wigs, as this will maximize your efforts.

Listen, organic SEO content is necessary and valuable, but paid search marketing is too. To get the biggest bang for all your marketing bucks, implement both SEO and PPC marketing into your strategy.

Hire a PPC professional

If you’re not sure how to create a PPC campaign, look into hiring a Pay Per Click marketing firm. There’s no sense in wasting time or money trying to create paid ads that do little to no converting. There’s a science behind PPC campaigns, such as Google AdWords. Yes, there are tutorials on the topic and you can get a pretty good understanding of how to run a campaign, but as with anything, the experts can get you further.

What’s important to understand is that your investment in a PPC advertising professional will get you a better rate on your return. Take some time to do some research and consider running both a PPC and SEO marketing strategy for your product or service.

Marketing is the name of the sales game, so get in and give it 100%.

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Social Media Marketing

Social media marketing is still relatively young and a field full of opportunity for experimentation. This is a double-edged sword in some ways though, because it means that we’re still a bit clueless about what works in the grand scheme of things.

Several trends have cropped up over the years and have become relatively stable, and one of those is the idea that you should limit the frequency of your posts as much as you can while aiming for the best quality in every detail.

There are several reasons for that, and some of them are tied to the specific inner workings of the various platforms you’ll be using. But in the end, making sure that you only post when it truly matters will get you ahead far more quickly than simply spamming as much as you can in hopes of getting seen.

Users learn to tune out the noise

According to a Wellington SEO company, “If you start posting too often, you actually risk alienating some of your more active followers. If they start seeing too much of your content, they will subconsciously start to ignore it and scroll past your new posts.” Do this enough and you’ll see your follower base dropping down significantly over a very short time span.

On the other hand, posting rarely ensures that all of your subscribers – and potential new readers – will pay more attention to the content as it will come as more of a surprise to them. Make sure that the post itself is worth reading and captivating as well, and you’ve got a surefire recipe for success.

Social networks will silence you

The rule for not posting too much also has some roots in the way most social media platforms operate as well. Facebook, for example, will make your page’s posts less visible if they start coming in too often. That’s because the platform tries to balance the content it shows to users between all of their subscriptions, so it will put more weight on those that post less frequently.

Twitter uses similar systems to determine what content gets shown to which users, and considering how useful the platform can be for boosting your brand, it’s critical to utilize it properly and avoid making some common mistakes.

If you want to use reddit, you will not only have to limit the frequency of your self-promotion posts, but you’ll also need to regularly post as a normal user and contribute to the community. How often you post for marketing purposes is especially important here, and you’ll want to balance things adequately.

You’ll entice new followers

Every time someone new comes across your social media profile and decides to randomly scroll around, you want to maximize the chances that they hit something good. And what’s the most efficient way to go about that? Of course, by posting less frequently and ensuring that everyone of your posts is solid and filled with good substance. It will take some time to reach that perfect balance, but it will be well worth it.


Images can be a very effective tool for increasing your blog’s traffic through search engine optimization and generally improving the look and feel of your posts. But not all images are created equally. Further, you have to be careful with copyright and other rules for using images on your site.

In an ideal world, you would grab your own camera and snap some shots for your posts. But that’s often just not practical and most people don’t have the equipment or experience to do this well anyway. So we have to rely on stock images or graphics we get on the web. And just because you have great graphics doesn’t mean you’re getting the most leverage possible out of them; images can work toward increasing your blog’s visibility if optimized the right way.

As you start adding images to your posts, consider the following points to save yourself both time and trouble, and also to make sure your images work to increase your visibility online.

Quality over Quantity

Your blog images should be, at a minimum, 400 pixels. You can go higher, but this minimum ensures that users will be able to view your blog images without them appearing grainy or just too small to see. The size of your images will depend largely upon the width of your content on your site – if your main content section of your posts is 525px, then make your images about that size – typically about 10-25px smaller to give room for any borders or other layout features your site might add to the image.

Keyword File Names

Choose file names for your images that are keyword rich. Simply labeling your image file names with a date or number is not enough. Instead, give a word or two as to the actual content of the image. For example, if you have a blog post about a recipe for strawberry pie you recently tried out, name your images something like “strawberry-pie-recipe.jpg” so that search engines understand the image relates to your blog post.


Double and triple store your images. For example, also save your images to your Facebook and Google+ accounts. Then you can link back to your blog, giving you more traffic from people who know you. They’ll also be more likely to share what you have posted if they see it first on your social media site.

Follow trends

This does not mean that you need to jump off every single preverbal social bridge, but it is possible to implement ideas from social hot spots into your own style blog and blog images. For instance, memes are currently a popular image type. If you were to create a meme or several memes for your blog and use the word in your keyword file name, then it would increase your chances of being seen on engine searches when people search for memes in your vein of content.


Every once in a while, it would be to your blog’s benefit to use shared or linked images from other sites. Certain blogs will allow you to do this through a “reblog” button. This will notify the other blogger as well as all of their followers, usually in the content stream of a post on the other site. When allowed by the other blog, this can be an excellent source of legitimate, quality images and a boost in traffic from the other site as well.


Make your images something that people want to look at. You can do this by taking angled shots, using simple editing techniques (such as the kind you can find on the free Instagram app for smart phones), and including pertinent subjects. Your goal is to come up with something that is aesthetically pleasing without being overly-commercial. Why would people like your blog’s images more than something else they can find on the Internet?


Use the picture embedded in your blog post to make a new pin on Pinterest. When you create this pin, you will be given options on how to organize this pin. Locations, crafts, home décor, etc. You name it, they’ve got it. Users will be able to click this pin which will then lead them to your blog post.

Honor Copyrights

If you find that perfect image but the image is copyrighted, don’t use it without asking permission. Most photographers are okay with letting you use their photos for free if they’re amateurs. Professionals are more stringent, but that doesn’t mean you can’t take a few minutes to find their email address and send them a request. If a photographer finds his or her images in use on your site, often he or she can bill you for it, and you have to pay statuatory fines – often far more expensive than the cost of paying for the image in the first place. Search for stock photos on websites such as Stock.xchng and Shutterstock to find royalty free image in all sizes and resolutions.

Using the right images and optimizing them for visibility purposes is an important part of blogging. Never ignore the copyrights of images, create the right title, use good quality photos, and share your images on social media sites so that your blog images gain you the recognition you desire.


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