Social Media Marketing

Social media marketing is still relatively young and a field full of opportunity for experimentation. This is a double-edged sword in some ways though, because it means that we’re still a bit clueless about what works in the grand scheme of things.

Several trends have cropped up over the years and have become relatively stable, and one of those is the idea that you should limit the frequency of your posts as much as you can while aiming for the best quality in every detail.

There are several reasons for that, and some of them are tied to the specific inner workings of the various platforms you’ll be using. But in the end, making sure that you only post when it truly matters will get you ahead far more quickly than simply spamming as much as you can in hopes of getting seen.

Users learn to tune out the noise

According to a Wellington SEO company, “If you start posting too often, you actually risk alienating some of your more active followers. If they start seeing too much of your content, they will subconsciously start to ignore it and scroll past your new posts.” Do this enough and you’ll see your follower base dropping down significantly over a very short time span.

On the other hand, posting rarely ensures that all of your subscribers – and potential new readers – will pay more attention to the content as it will come as more of a surprise to them. Make sure that the post itself is worth reading and captivating as well, and you’ve got a surefire recipe for success.

Social networks will silence you

The rule for not posting too much also has some roots in the way most social media platforms operate as well. Facebook, for example, will make your page’s posts less visible if they start coming in too often. That’s because the platform tries to balance the content it shows to users between all of their subscriptions, so it will put more weight on those that post less frequently.

Twitter uses similar systems to determine what content gets shown to which users, and considering how useful the platform can be for boosting your brand, it’s critical to utilize it properly and avoid making some common mistakes.

If you want to use reddit, you will not only have to limit the frequency of your self-promotion posts, but you’ll also need to regularly post as a normal user and contribute to the community. How often you post for marketing purposes is especially important here, and you’ll want to balance things adequately.

You’ll entice new followers

Every time someone new comes across your social media profile and decides to randomly scroll around, you want to maximize the chances that they hit something good. And what’s the most efficient way to go about that? Of course, by posting less frequently and ensuring that everyone of your posts is solid and filled with good substance. It will take some time to reach that perfect balance, but it will be well worth it.


Images can be a very effective tool for increasing your blog’s traffic through search engine optimization and generally improving the look and feel of your posts. But not all images are created equally. Further, you have to be careful with copyright and other rules for using images on your site.

In an ideal world, you would grab your own camera and snap some shots for your posts. But that’s often just not practical and most people don’t have the equipment or experience to do this well anyway. So we have to rely on stock images or graphics we get on the web. And just because you have great graphics doesn’t mean you’re getting the most leverage possible out of them; images can work toward increasing your blog’s visibility if optimized the right way.

As you start adding images to your posts, consider the following points to save yourself both time and trouble, and also to make sure your images work to increase your visibility online.

Quality over Quantity

Your blog images should be, at a minimum, 400 pixels. You can go higher, but this minimum ensures that users will be able to view your blog images without them appearing grainy or just too small to see. The size of your images will depend largely upon the width of your content on your site – if your main content section of your posts is 525px, then make your images about that size – typically about 10-25px smaller to give room for any borders or other layout features your site might add to the image.

Keyword File Names

Choose file names for your images that are keyword rich. Simply labeling your image file names with a date or number is not enough. Instead, give a word or two as to the actual content of the image. For example, if you have a blog post about a recipe for strawberry pie you recently tried out, name your images something like “strawberry-pie-recipe.jpg” so that search engines understand the image relates to your blog post.


Double and triple store your images. For example, also save your images to your Facebook and Google+ accounts. Then you can link back to your blog, giving you more traffic from people who know you. They’ll also be more likely to share what you have posted if they see it first on your social media site.

Follow trends

This does not mean that you need to jump off every single preverbal social bridge, but it is possible to implement ideas from social hot spots into your own style blog and blog images. For instance, memes are currently a popular image type. If you were to create a meme or several memes for your blog and use the word in your keyword file name, then it would increase your chances of being seen on engine searches when people search for memes in your vein of content.


Every once in a while, it would be to your blog’s benefit to use shared or linked images from other sites. Certain blogs will allow you to do this through a “reblog” button. This will notify the other blogger as well as all of their followers, usually in the content stream of a post on the other site. When allowed by the other blog, this can be an excellent source of legitimate, quality images and a boost in traffic from the other site as well.


Make your images something that people want to look at. You can do this by taking angled shots, using simple editing techniques (such as the kind you can find on the free Instagram app for smart phones), and including pertinent subjects. Your goal is to come up with something that is aesthetically pleasing without being overly-commercial. Why would people like your blog’s images more than something else they can find on the Internet?


Use the picture embedded in your blog post to make a new pin on Pinterest. When you create this pin, you will be given options on how to organize this pin. Locations, crafts, home décor, etc. You name it, they’ve got it. Users will be able to click this pin which will then lead them to your blog post.

Honor Copyrights

If you find that perfect image but the image is copyrighted, don’t use it without asking permission. Most photographers are okay with letting you use their photos for free if they’re amateurs. Professionals are more stringent, but that doesn’t mean you can’t take a few minutes to find their email address and send them a request. If a photographer finds his or her images in use on your site, often he or she can bill you for it, and you have to pay statuatory fines – often far more expensive than the cost of paying for the image in the first place. Search for stock photos on websites such as Stock.xchng and Shutterstock to find royalty free image in all sizes and resolutions.

Using the right images and optimizing them for visibility purposes is an important part of blogging. Never ignore the copyrights of images, create the right title, use good quality photos, and share your images on social media sites so that your blog images gain you the recognition you desire.


When you’re using YouTube videos for marketing purposes, you want to attract as many views as possible. The more viewers you attract, the more opportunities you’ll have to reach consumers that have a real interest in the products or services that you have to offer. It can bring more traffic to your website, increase brand awareness and enhance sales.

That’s the whole purpose of creating a video in the first place, so you want to make sure your efforts aren’t in vain. Fortunately, there are several things that you can do to help make your videos a success. Here are four ways to increase YouTube views for your videos that really do work.

Make It Easy to Find Your Videos

You have to make sure that viewers can find your videos or you won’t stand a chance. There are millions of videos on YouTube and you can literally get lost among them if you don’t take steps to ensure the viewers can find you. It’s important to place carefully selected keywords within the title and the description to help viewers locate your video.

Make sure the keywords you use are relevant to the content in the video for the best results. Whenever someone is searching for that particular type of information, your video should appear and you won’t attract viewers that expected something very different from what you have to offer. Once you learn a few good video SEO tips, you’re sure to get more views.

Quality Does Matter

When making a YouTube video, quality does matter. You wouldn’t want to watch a poorly made, unorganized video and neither does anyone else. Take your time and set up the background to match the theme of the video and create a script that outlines what you need to say and do. The script should also tell you when to perform these actions. Organization and planning will save you editing time and help you create a quality video that others will want to view.

Utilize Social Media

If you’re not using social media to spread the word around that you have a video to share, you’re missing a great opportunity. While you don’t want to be annoying or pushy, there is nothing wrong with asking your followers to share your video.

Buy Views to Give Your Video a Jumpstart

You can also buy views to help create interest in your videos before asking others to share it. Many people will click on a video that already has some views before they would one that has none, simply because they want to see what others found interesting. Therefore, buying views is a great way to generate interest in your videos and the content will make them want to share it with others.

Just creating and posting a video is not enough to generate views. You need to take extra steps to draw in the viewers. When you use these four ways to increase YouTube views for your videos, you’re sure to get the views that you’re hoping for. Who knows, if the content is interesting enough, it could even go viral.

Brittany Clark benefits from YouTube and loves teaching others how to benefit from marketing with videos and YouTube. She likes making bog posts to help teach people about YouTube.


Webmasters are a techy bunch, who as a rule will have a good understanding of and appreciation for technology. If you run a website then you will work online for a living meaning that you’ll be constantly exposed to technology and interacting with it daily. You can probably code at least in HTML (maybe JavaScript) and you probably type like lightning.

Seeing as you both enjoy and rely upon technology then, it follows that you should have some pretty good devices of your own, both for work and for play. Most important of these is no doubt your smartphone, which can act as a personal assistant allowing you to carry out many of your regular tasks as webmaster while you’re on the move.

So what’s the best smartphone for a webmaster? Read on for some top candidates…

The Sony Xperia Z Ultra

Okay, so it’s not officially out yet, but three mobile carriers reportedly already have it in stock so we can count it as essentially here. And what a phone it is… Running Android (of course – why would you settle for anything less flexible?), this is a phone with over 6” of screen real estate and a processor clocked at around 2.2GHZ – a true first. On top of that it also features a completely waterproof chassis (much like its smaller brother the Xperia Z) and even allows you to write on the screen with a pencil or coin. Not convinced by the size? Then pick up the accompanying headset that also shows texts allowing you to keep the device in a bag or breast pocket while you keep up with your correspondence.

The Galaxy Note 2

The Galaxy Note 2 is another device that gives users a great big screen to play with, and this time comes with its own stylus that allows for pressure sensitivity and a number of other slick functions. On top of this the Note 2 also features real multitasking in that it allows you to open more than one app at once and have them share portions of the screen.

The Nokia Lumia

I did say ‘why would you want anything less flexible than Android’, but then again, if you’re tightly tied to Microsoft’s infrastructure then you might get some use from sticking with the big M. This way you can sync your calendar and contacts with your PC, and it’s also very handy if you’re looking to get into Windows 8 Mobile development. You won’t get access to the large range of handy apps that you get with the Android ecosystem, but you’ll certainly get most things you need still such as FTP and Word Press. There’s also a very nice camera on there which will be sure to prove handy for getting images for your website.

The Ubuntu Edge

Okay, so this one actually isn’t out yet, but when it finally is released it’s sure to be the most useful phone that anyone has ever used online – allowing you to boot to a full desktop version of Ubuntu which will mean you literally only need one device. The specs are stunning and the design is top-of-the-range. That’s the thing about being a futurist – you can never have the thing you want…

This post has been contributed by Keith Terrell. His company Orp Media specializes in SEO services. He is a movie buff and he enjoys watching them with his family.


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