Starting today, Google will begin implementing a new URL display policy for those using AdWords. The change will not affect casual users, but power-users could be required to make some changes to their ad campaigns. Google is now requiring that any ad groups that contain multiple display URLs all have the same top-level domain.
This means that having display URLs like this will NOT be allowed:
- www.marketing.com
- www.marketing.seo.com
You can however use the following:
- www.marketing.com
- www.seo.marketing.com
If you are currently using multiple display URLs that are not allowed under the new policy, you will need to either change your URLs or create separate ad groups.
