Apple Enables in-app Purchases in Free Apps

October 17, 2009

in Mobile Marketing News

Apple just announced that they are now allowing free apps for the iPhone and iPod Touch to include the ability for in app purchasing. This free-now-pay-later-to-upgradeĀ  business model has worked on other platfroms, so we’ll see how it goes for the developers and more importnatly whether or not it gets consumer buy-in, so to speak.

Google Buzz

Leave a Comment

CommentLuv Enabled

Previous post:

Next post: