Comments on: Bing Off to a Good Start

By: Will Bakhos

Will Bakhos — Thu, 11 Jun 2009 23:12:50 +0000

I Don’t know about Bing. I tried to search “what is Bing” and it couldnt tell me, all I got was an electronic company and some info about Bing Crosby!

I had to go to Google to eventually find out what Bing was!

I think I’ll give it some time to settle in

By: Justin

Justin — Thu, 11 Jun 2009 19:55:15 +0000

Thanks for the comment, Andrew. I pretty much agree with you. I don’t see people making a permanent switch to Bing, but time will tell!

By: Andrew Davis

Andrew Davis — Thu, 11 Jun 2009 18:26:43 +0000

I think the data is merely awareness spike. I don’t think people are going to change their habits…

Microsoft has spent a reported $100 million to launch their new ‘decision engine’ Bing. I can appreciate their desire to go big with this product launch, but in the process they really dropped the ball on some great opportunities (and some alternatives). Yes, I am talking about the basics of content marketing.

With Bing, so far Microsoft has gone for big ad plays — TV, a Hulu live extravaganza, media buys. I won’t critique their advertising, I have no doubt that others are better equipped for that. They are obviously hoping to get some traction through major media outlets, but they haven’t laid the groundwork for their message to spread organically through online channels.
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