This is a guest post by Francine Silverman: author, talk radio advocate, publicist, radio host & public speaker.
You’d like to promote your book, business or expertise on the radio but researching radio shows is a hassle and traditional radio directories are mere listings. Good news!! Ebooks are now available for potential radio guests. Talk Radio Advocate Francine Silverman based the ebooks on her book, Talk Radio Wants You: An Intimate Guide to 700 Shows and How to Get Invited (McFarland & Co. 2009), a National “Best Books 2009 award winner, which contains everything a potential guest needs to know before contacting a host.
You’re a business person but radio is not your bailiwick. Perhaps it should be. You’ve got the expertise. You like to talk about what you know. Moreover, it’s a lot easier to get a guest spot on radio than newspaper coverage. Radio hosts need guests. Radio is free and, more often than not, the radio host will tout your book or business several times. You don’t have to travel and can even do the interview in your pajamas. Can’t beat it!
Peter Bowerman, author of The Well-Fed Writer (Fanove Publishing 2009) and a copywriter, has no time to search for radio shows and purchased the business ebook. “I started contacting radio show hosts from your “Business” list a few weeks back” he reports. “I’ve already been on 2, have 2-3 more scheduled and several more interested… Pretty terrific payback on a $15 investment! And I’m not done yet!”
Most radio websites are poorly designed for potential radio guests. Rarely will you find the show theme and guest criteria – or even if guests are welcome. As an on-line publicist, Fran am well aware of the difficulty in finding the right match for her clients and the relevant radio show.
That’s why the ebooks contain the most vital information for guests: show title and theme, guest criteria, name of host, email, phone (optional), website, best method of contact, and where aired. The Business ebook (81 shows for $20) covers workplace issues, innovation, entrepreneurship, business strategies, careers, finance, small business, sales, home-based businesses, investments, insurance, money management, law, law enforcement, and real estate. To sample the Directory of Business Talk Radio Shows, please click here.
Five free updates will be granted to purchasers when five new shows complete the e-book form.
The ebooks are available from Francine Silverman at franalive@optonline.net. Through March 30, 2010 – The first two readers from this newsletter to send Fran an email will receive the ebook at half price!! Be sure to let her know the title of the newsletter where you saw this Special Offer.
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Now thats something to give some thought to. As it happens I may be doing a radio interview with another marketer soon – totally new territory for me.
I’m dreading it!
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