eMarketing Newsletter » PPC Marketing

Google’s Retiring Google Adwords Professionals

Tyler — Wed, 28 Apr 2010 16:30:36 +0000

Google has just announced they are retiring the infamous Google Adwords Professionals (GAP) program and replacing it with the Google Adwords Certification Program. This new certification is meant to be much more comprehensive with an emphasis on strategy, the latest tools and more up to date information including: New training materials to help agencies better understand [...]

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Google’s Retiring Google Adwords Professionals

Search Marketing Spend Through 2014

Tyler — Mon, 28 Dec 2009 17:44:08 +0000

Yesterday we shared the report from Forrester Research for the best channels for marketing effectiveness. This is the forecast for search marketing spend over the next 5 years: Post from: Internet Marketing NewsSearch Marketing Spend Through 2014 Related posts:Social, Video, SEO: Greatest Potential For Marketing Effectiveness Small Businesses Expected to Spend More For Online Ads Guerilla Marketing vs. Traditional [...]

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Search Marketing Spend Through 2014

Google Launches Agencyland – A Free Resource for Agencies

Jon — Mon, 26 Oct 2009 20:02:41 +0000

Google has recently launched Google AgencyLand – a learning and resource platform to help agencies stay current: Targeted online training learning plans to help you launch and manage your AdWords business. Training, resources, and news about AdWords, online advertising, search engine marketing, and more. User recognition, allowing us to serve up relevant learning plans specific to each of [...]

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Google Launches Agencyland – A Free Resource for Agencies

New AdWords URL Display Policy Goes Into Effect

Tyler — Tue, 24 Feb 2009 13:24:23 +0000

Starting today, Google will begin implementing a new URL display policy for those using AdWords. The change will not affect casual users, but power-users could be required to make some changes to their ad campaigns. Google is now requiring that any ad groups that contain multiple display URLs all have the same top-level domain. This means [...]

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New AdWords URL Display Policy Goes Into Effect

Increase in Click Fraud in the Fourth Quarter

Tyler — Mon, 02 Feb 2009 21:24:39 +0000

Click Forensics recently released its click fraud data for the last quarter of 2008. Their data showed that the click fraud rate grew slightly year over the same period in 2007. Some of the Click Forensics findings include: Traffic from botnets was responsible for 31.4% of all click fraud during the quarter. This is a significant [...]

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Increase in Click Fraud in the Fourth Quarter

Pay-Per-Click Marketing: What You Don’t Know Could Cost You!

Tyler — Tue, 27 Jan 2009 12:45:37 +0000

Let’s say that you’re a bit of a marketing newbie. You’ve got a killer product or service, the passion and drive to see yourself to the finish line and enough internet marketing knowledge to put even the most savvy guru to shame. You design your website, optimize it to within an inch of perfection and [...]

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Pay-Per-Click Marketing: What You Don’t Know Could Cost You!

Google Releases Adwords Editor Version 7.0

Tyler — Tue, 23 Dec 2008 15:44:14 +0000

If you use Google’s AdWords as part of your marketing campaign, you might be glad to hear that Google launched the AdWords Editor 7.0 software last week. The new release comes less than three months after the release of version 6.5. Version 7.0 is now available for both Windows and Mac and can be downloaded [...]

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Google Releases Adwords Editor Version 7.0