About a month ago, we reported Google was approaching 72 percent market share. According to Experian Hitwise, they’ve done it, now capturing 72.25 percent of searches throughout December. Yahoo!, Bing and Ask share the rest of the market share aside from 1.5% by the 63 additional third tier engines.
Percentage of U.S. searches among leading search engine providers
Month-over-month percentage change
Note: Data is based on four-week rolling periods (ending Nov. 28, 2009, and Jan. 2, 2010) from the Hitwise sample of 10 million U.S. Internet users. Figures are for web searches only.
*This includes executed searches on Bing.com, Live.com and MSN Search but does not include searches on Club.Live.com.