Google Surpasses 72% Search Share

January 15, 2010

in Marketing News

About a month ago, we reported Google was approaching 72 percent market share. According to Experian Hitwise, they’ve done it, now capturing 72.25 percent of searches throughout December. Yahoo!, Bing and Ask share the rest of the market share aside from 1.5% by the 63 additional third tier engines.

Percentage of U.S. searches among leading search engine providers
Domain Nov-09 Dec-09 Month-over-month percentage change 71.57% 72.25% 1% 15.39% 14.83% -4%* 9.34% 8.92% -4% 2.65% 2.54% -4%
Note: Data is based on four-week rolling periods (ending Nov. 28, 2009, and Jan. 2, 2010) from the Hitwise sample of 10 million U.S. Internet users. Figures are for web searches only.
*This includes executed searches on, and MSN Search but does not include searches on
Source: Experian Hitwise

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