Google has just announced they are retiring the infamous Google Adwords Professionals (GAP) program and replacing it with the Google 
Adwords Certification Program. This new certification is meant to be much more comprehensive with an emphasis on strategy, the latest tools and more up to date information including:
- New training materials to help agencies better understand recent changes in search marketing and AdWords functionality, available via webinar series, learning center, or on-site training at Google
- More challenging certification exams to test practical application of knowledge and best practices (rather than simple recall of knowledge)
- Advanced-level exams to highlight competency in search, display, reporting and analysis
- A redesigned Certified Partner badge, which includes a “Click to Verify” element so advertisers can view the partner’s profile page for additional information.
For more information on the AdWords Certification Program or to create an account, visit the Google Certification program site and help center.
