Guerilla Marketing vs. Traditional Marketing

Yesterday we wrote about Jay Conrad Levinson’s 20 secrets of guerrilla marketing, which is a great segue into an elaborated list of guerrilla marketing tactics that are quite different than the traditional marketing tactics we are used to. Although this list is a bit outside the scope of what we normally cover, i think most aspects of it are valuable an can be applied to any internet business/blog etc.  Here is a list of particularly distinguishable differences that Levinson shared in a recent lecture:

• The purchasing process is always emotional
• Always educate prospects on how you will help them succeed at their goals
• maintain focus (stick to your niche)
• Grow your business geometrically
  • enlarge the size of transaction (units and $)
  • Network and ask for referrals from each customer
• Look for other businesses that have similar leads and setup cooperative partnerships/trade leads
• Don’t sell features, sell solutions to problems
• Use “you” marketing and talk about customers
• Marketing combinations and integrated communications
• Relationships count more than money at the end of the month
• Use individual messaging (further to the right the better)
  • Broadcast > Narrowcast > Microcast > Nanocast
• Pay attention to business image
• Gain consent and broaden consent
• Internet is a dialogue of conversation, listen and respond
• Sell what they need

Tagged as: business, cooperative partnerships, distinguishable differences, Don, guerrilla, guerrilla marketing tactics, Internet, jay conrad levinson, list, marketing, traditional marketing