Guerilla Marketing vs. Traditional Marketing

Yesterday we wrote about Jay Conrad Levinson’s 20 secrets of guerrilla marketing, which is a great segue into an elaborated list of guerrilla marketing tactics that are quite different than the traditional marketing tactics we are used to. Although this list is a bit outside the scope of what we normally cover, i think most aspects of it are valuable an can be applied to any internet business/blog etc. Here is a list of particularly distinguishable differences that Levinson shared in a recent lecture:

The purchasing process is always emotional
Always educate prospects on how you will help them succeed at their goals
maintain focus (stick to your niche)
Grow your business geometrically
- enlarge the size of transaction (units and $)
- Network and ask for referrals from each customer
Look for other businesses that have similar leads and setup cooperative partnerships/trade leads
Don’t sell features, sell solutions to problems
Use “you” marketing and talk about customers
Marketing combinations and integrated communications
Relationships count more than money at the end of the month
Use individual messaging (further to the right the better)
- Broadcast > Narrowcast > Microcast > Nanocast
Pay attention to business image
Gain consent and broaden consent
Internet is a dialogue of conversation, listen and respond
Sell what they need