Interactive advertising among least affected forms of marketing in recession

An interactive advertising survey conducted by PricewaterhouseCoopers and sponsored by the interactive advertising bureau was just released: 2009 advertising revenue report. We’ve read the report, here are some highlights:

• United States Internet advertising revenues totaled $10.9 Billion for the first six months of 2009
• Search revenue accounted for 47%
• Display and Banner Ads accounted for 22%
• Revenues peaked in 2008 after a six-year climb
• Yearly revenues have potential to reach nearly $22 billion
• The top 10 ad selling companies accounted for 71% of total revenues
• Retail advertisers account for 20% of internet advertising spend, the largest segment

Tagged as: advertising, advertising revenue, advertising revenues, caption, interactive advertising bureau, Internet, internet advertising, PricewaterhouseCoopers, report, revenue, United States