Keyword Research
This tool actually remains free, even if you don’t purchase the full version of the software. When it comes to doing keyword research, Market Samurai provides more insight and the most detail of any keyword research tool out there. Here are just a few examples of results (Click pictures to see close up):
- Number of Searches- Average number of people who search for the keyword daily. Yesterday, we mentioned the importance of ranking for terms with traffic.
- SEO Traffic- Maximum potential daily clicks that a number one search engine position for the keyword could potentially receive. The software also allows you to set a minimum traffic value when generating and analyzing keywords, filtering out all of the keywords with small amounts of traffic.
- Phrase-to-Broad- The percentage of phrase match searches out of broad match searches for this keyword.
- SEO Competition- The total number of webpages/page title’s globally that mention a specific keyword term, in the same (phrase) word order, in Google’s index.
- Trends- indicates monthly traffic trends for a particular keyword for the past 12 months.
- Adwords Traffic- The total daily traffic that a #1 ranked Google Advertiser for a keyword might expect to receive from their ads.
- Adwords Ads- The total number of Google ads being displayed for a keyword.
- Adwords Competition- Represents the number of advertisers bidding on a keyword (worldwide), and how this compares to other keywords.
- Adwords CPC- An indication as to what you might expect to pay for a #1 ranked advertiser position for a particlur keyword in Google.
- Adwords CTR- The percentage of people who click on the #1 ranked advertiser in Google (AWT) as a percentage of total traffic for a keyword.
- Online Commercial Intent- An indicator of the chances that someone searching for a keyword is looking to buy as opposed to browsing for information.
- Adwords Value- The total daily value of traffic (and also the cost) a #1 ranked Google Adwords advertiser might expect to receive if advertising for a keyword.
- SEO Value- The total value of traffic that a website that ranked #1 for a keyword in Google. Its value as an indicator of the value of a keyword market.
Rank Tracking
Rank tracking is a very important aspect of SEO to help you measure where you are currently ranking for specific keywords/keyword phrases, how you have improved or where you need to improve and to help you develop goals and metrics to get you where you need/want to be. Ideally, you will setup keyword tracking for all of your major keywords and measure those against your particular activities (blog posts, submissions to the strongest web directories, link buying etc.) to build a better understanding of the success of a campaign. Market Samurai gives both a numerical indication of positioning and a visual representation showing improvement over time.
Market Samurai Review Part One: Intro and Usability
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“When it comes to doing keyword research, Market Samurai provides more insight and the most detail of any keyword research tool out there.”
True. I am using it every day. Market Samurai is simply awesome.