In an interview a couple of days ago, Rupert Murdoch said he will be making News Corp’s content invisible to Google. Experts are speculating this will happen within a few months. Murdoch said the reason for blocking Google from crawling their content is because the traffic is next to useless. Typically people find one article, read it spending a few minutes on the page and then leave. This move will likely cause a significant dip in traffic, which means they will have less advertisers and will lose money. On the flipside, perhaps they will justify to their advertisers that engagement is much higher by blocking the search engines and therefor the traffic is much more valuable. I guess time will tell.
