Marketers have spent their entire existence looking for better way to communicate with demographics. From comedy sketches to the grassroots approach, they’ve tried everything imaginable. The simple reason for this is that the closer you communicate your audience, then the more likely it is that your audience will understand your message. If they do that, then it’s much more likely they’ll benefit your next profits report.
One of the most valuable tools that marketers have learned to use is the common man’s own curiosity. People want to ask questions, and they want to know the answers to them. It doesn’t matter if it’s related to computers, business or nature, people will find interesting facts and the conclusions they draw from them captivating.
That single trait that people have is what makes infographics one of the most powerful tools available to marketers today. The potential to reach millions of people make them a very cheap investment with a high return on investment.
Source: Marketing Schools