With the rapid growth of social media and other new web technologies, advertisers have more forms of online ad options to choose from than ever. With so many choices available, the question becomes which ad forms are the most effective and trusted. The Nielsen Company has just released a report suggesting that personal recommendations and consumer opinions garner the most trust online. Brand websites also scored very highly in online trust levels.
The findings were released in the latest twice-yearly Nielsen Global Online Consumer Survey which included over 25,000 internet consumers from 50 countries around the globe. The survey found that 70% of online consumers place their trust in opinions and reviews online. The Nielsen survey shows that just about all forms of advertiser-led advertising have seen increases in levels of trust recently with the notable exception of newspaper ads.
There were also some very interesting regional trust differences displayed. For example, the Vietnamese tend to be among the most trusting online consumers while Swedish and Finnish tended to be less trusting of advertisements. You can get more information on the recent Nielsen report here.
{ 1 comment… read it below or add one }
Interesting report, TV is still holding in there and I am not surprised by the “recommendation by people known”. I did however think that the billboard ads would have more effect.